Creative Memories has been a leader in the scrapbooking industry for over three decades. Since 1987, Creative Memories has dedicated itself to creating high-quality, archival-quality scrapbooks. These books help people preserve and celebrate their memories. In this blog post, we’ll explore the evolution of Creative Memories scrapbooks from the beginning to today.

The Beginning

In 1987, Rhonda Anderson founded Creative Memories. She was an avid scrapbooker who saw a need for high-quality, archival-quality scrapbook products. At the time, most scrapbooking supplies consisted of acidic materials that could damage photos and deteriorate over time.

Anderson worked with scientists and paper manufacturers to develop a line of scrapbooking supplies that were acid-free, lignin-free, and archival-quality. The company launched the first Creative Memories scrapbook album in 1988. It quickly became a hit with scrapbookers who were looking for a more durable and long-lasting option.

Creative Memories Expansion

Throughout the 1990s, Creative Memories continued to expand their product line to include a wide range of scrapbooking supplies. These included papers, stickers, punches, tools, and many other items. They also developed a network of consultants who sold their products through in-home parties and workshops.

This business model was unique in the industry. It allowed Creative Memories to reach a wider audience of scrapbookers who were looking for high-quality products and personalized advice. By the end of the decade, Creative Memories had over 30,000 consultants and a loyal customer base.

The Digital Age

In the early 2000s, the digital age revolutionized the scrapbooking industry. Creative Memories was quick to adapt to this new era, launching a line of digital scrapbooking products in 2004.

This line included digital papers, embellishments, and templates that could be used with popular photo editing software like Adobe Photoshop. This allowed scrapbookers to create digital pages that could be printed and added to their traditional scrapbooks.

Creative Memories Rebranding

In 2014, Creative Memories went through a major rebranding effort. They changed their name to Ahni & Zoe, and introduced a new product line that was designed to appeal to a younger and more modern audience.

However, this rebranding was not successful. In 2015, Creative Memories was purchased by Caleb Hayhoe and Chris Veit, who had been longtime fans and consultants of the brand.

Under their leadership, Creative Memories returned to its roots as a high-quality, archival-quality scrapbooking brand. They introduced new products like the PicFolio line of albums, which feature acid-free and lignin-free materials and a lifetime guarantee.

The Present Day

Today, Creative Memories continues to be a leader in the scrapbooking industry. They offer a wide range of products, from papers and stickers to albums and tools, that are designed to help people preserve and celebrate their memories.

They also offer a variety of resources and services to support scrapbookers, including online tutorials, how-to guides, and a community of fellow scrapbookers. In addition, they have a loyal customer base and a team of dedicated consultants who sell their products through in-home parties and workshops.

In recent years, Creative Memories has also expanded into the digital realm, offering digital scrapbooking products and services that allow scrapbookers to create beautiful and lasting pages in a more modern format.


In conclusion, the evolution of Creative Memories scrapbooks is a testament to the power of high-quality products and personalized customer service. From their early days as a scrappy startup to their current position as a leading brand in the scrapbooking industry. Creative Memories has always been dedicated to helping people preserve and celebrate their memories in a meaningful and lasting way.

The scrapbooking industry has gone through many changes over the years. But, Creative Memories has remained true to their core mission of providing archival-quality products that stand the test of time. Their commitment to quality and customer service has helped them build a loyal following of scrapbookers.

In addition, their willingness to adapt and innovate has allowed them to stay relevant and competitive in a constantly evolving market. By embracing digital scrapbooking and other new technologies, Creative Memories has expanded their offerings and opened up new opportunities for scrapbookers to create and share their memories.

Whether you’re a longtime fan of Creative Memories or new to the world of scrapbooking, their evolution over the years is a testament to the enduring appeal of this timeless art form. By choosing high-quality, archival-quality products and personalized support and advice, you can create beautiful and lasting scrapbooks that will be treasured for generations to come.

So why not give it a try? Whether you’re looking to digitize your existing scrapbooks or start a new one from scratch, Creative Memories has the products and resources to help you make your memories last a lifetime.